Rules and ethics
Why B2B influencer marketing data protection starts with lawful outreach
What UK data protection law means for B2B influencer marketing: PECR consent tests, lawful bases, retention limits and platform ad policy checks.
Topic
uk gdpr
Rules and ethics
How the ICO and UK GDPR shape expert outreach campaigns
B2B influencer marketing under UK GDPR: choose a lawful basis, run legitimate interests assessments, follow ICO and PECR rules, and avoid bought lists.
Measurement
A B2B influencer marketing reporting dashboard should answer one question
Set up a B2B influencer marketing reporting dashboard around one decision, with fixed metrics, named owners, labelled pound figures and UK GDPR checks.
Rules and ethics
What the B2B influencer marketing UK regulations mean for brand teams
B2B influencer marketing rules for UK brands: CAP Code, CMA and ASA roles, consumer and B2B ad law, PECR, UK GDPR, AI claims and compliance actions.
Operations
How to approach business-to-business influencers in the UK with a collaboration proposal
How UK teams should approach B2B influencers: research, a five-part collaboration email, UK GDPR basics, fees, usage rights and one polite follow-up.
Rules and ethics
How to vet business-to-business influencers before you work with them
A UK vetting framework for B2B influencers: audience fit, fake follower checks, ASA disclosure history, Companies House records and data rules.