Section
Rules and ethics
Employee advocacy is the in-house half of UK B2B influencer marketing. Employment status, CAP Code and CMA disclosure rules and UK GDPR set its limits.
Rules and ethics
What UK data protection law means for B2B influencer marketing: PECR consent tests, lawful bases, retention limits and platform ad policy checks.
Rules and ethics
This article explains how UK expert and creator disclosure is regulated by the CAP Code and the CMA, covering sanctions, Copy Advice and practical wording.
Rules and ethics
B2B influencer marketing under UK GDPR: choose a lawful basis, run legitimate interests assessments, follow ICO and PECR rules, and avoid bought lists.
Rules and ethics
A practical guide to B2B influencer marketing in Scotland, covering Scots contract law, expert-campaign clauses, cross-border terms and data protection.
Rules and ethics
B2B influencer marketing: how HMRC VAT registration, reverse charge, off-payroll status tests and Companies House checks apply to UK creators.
Rules and ethics
B2B influencer marketing from Belfast: why the Windsor Framework covers goods not services, the UK VAT threshold and place of supply, and EU data transfers.
Rules and ethics
Checklist of UK advertising rules for B2B influencer campaigns: CAP Code scope, ICO direct marketing duties, disclosure wording and a launch scoring rubric.
Rules and ethics
Nine clauses that decide who carries risk in B2B influencer marketing commercial contracts, from disclosure duties to usage rights and termination.
Rules and ethics
Draft a B2B influencer marketing disclosure policy clause by clause: triggers, label wording, placement, correction step, records and a sample clause.
Rules and ethics
How UK law firms can run B2B influencer and thought leadership campaigns within SRA, ASA and UK GDPR rules, plus indemnity checks and content licensing.
Rules and ethics
B2B influencer marketing rules for UK brands: CAP Code, CMA and ASA roles, consumer and B2B ad law, PECR, UK GDPR, AI claims and compliance actions.
Rules and ethics
B2B influencer marketing disclosure in the UK: the CAP Code, PECR, BPRs and consumer law, plus ASA and CMA guidance for creator campaigns.
Rules and ethics
A UK vetting framework for B2B influencers: audience fit, fake follower checks, ASA disclosure history, Companies House records and data rules.
