Strategy
Business-to-business influencer marketing case studies from UK companies
UK case studies in business-to-business influencer marketing, with a costed budget model, sector patterns and checks on every claim an agency publishes.
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Strategy
Strategy
Choosing a B2B influencer marketing channel strategy with a weighted rubric
Compare LinkedIn, communities, podcasts, events and newsletters for B2B influencer marketing and choose with a weighted rubric, buying group fit and CAP Code rules.
Strategy
B2B influencer marketing: a 90-day pilot framework
A UK framework for planning a B2B influencer marketing pilot, with phased actions for objectives, lawful outreach, creator selection, delivery and review.
Strategy
What a B2B influencer marketing planning template means for UK teams
A working B2B influencer marketing planning template for UK teams: the fields to fill, the decisions they force, and the evidence needed before you commit budget.
Strategy
Business-to-business influencer marketing for SaaS companies
A practical playbook for UK SaaS teams running B2B influencer marketing: creator types, indicative budgets, disclosure rules and pipeline measures.
Strategy
What does a B2B influencer marketing strategy look like in practice?
A planning guide to B2B influencer marketing strategy: objectives, budget, creator selection, disclosure rules and measurement for UK teams.
Strategy
How to build a B2B influencer marketing strategy framework step by step
A step-by-step guide to building a B2B influencer marketing strategy framework, with numbered steps, named owners and a small pilot you can stop.
Strategy
Nine B2B influencer marketing strategy mistakes to fix before briefing creators
Nine B2B influencer marketing strategy mistakes UK teams make before briefing creators, with a before and after table, sourcing duties and selection checks.
Strategy
Building an executive brand on LinkedIn: a guide for UK leaders
A UK guide to building an executive brand on LinkedIn, covering etiquette, disclosure, data rules and a weekly publishing routine for busy leaders.
Strategy
Thought leadership strategy for UK professional services: what actually works
How UK accountancy, law and consulting firms build a thought leadership strategy that satisfies FCA, SRA and ICAEW expectations and still wins work.