Rules and ethics
Nine clauses that make B2B influencer marketing commercial contracts safer
Nine clauses that decide who carries risk in B2B influencer marketing commercial contracts, from disclosure duties to usage rights and termination.
Topic
UK advertising rules
Audience research
Why B2B influencer marketing competitor research should start with claims, not creators
A checklist for B2B influencer marketing competitor research: claim audits, creator overlap checks and disclosure tests under UK advertising rules.
Operations
B2B influencer marketing operating workflow: four gates, one owner each
Run a B2B influencer marketing operating workflow through four gates with one owner each, a failure log, a paid-ad pass, staffing and a quarterly review.
Costs and pricing
Return on investment in B2B influencer marketing needs a defined method
How to calculate B2B influencer marketing return on investment: cost inputs, attribution choices, a worked pound example and compliance checks.
Rules and ethics
What the B2B influencer marketing UK regulations mean for brand teams
B2B influencer marketing rules for UK brands: CAP Code, CMA and ASA roles, consumer and B2B ad law, PECR, UK GDPR, AI claims and compliance actions.