Topic

uk employment law

2 articles

Strategy

B2B influencer marketing vs employee advocacy in the UK: a decision table with the legal duties on each route

Compare B2B influencer marketing with employee advocacy: a decision table, a cost method, employment status, lawful basis and ad-labelling duties for UK teams.

Editorial Desk · October 20, 2026 · 6 min read

Rules and ethics

Employee advocacy and B2B influencer marketing in the UK: employment status, CAP Code, CMA guidance and UK GDPR

Employee advocacy is the in-house half of UK B2B influencer marketing. Employment status, CAP Code and CMA disclosure rules and UK GDPR set its limits.

Editorial Desk · October 19, 2026 · 5 min read