Rules and ethics
Why B2B influencer marketing data protection starts with lawful outreach
What UK data protection law means for B2B influencer marketing: PECR consent tests, lawful bases, retention limits and platform ad policy checks.
Topic
pecr
Rules and ethics
How the ICO and UK GDPR shape expert outreach campaigns
B2B influencer marketing under UK GDPR: choose a lawful basis, run legitimate interests assessments, follow ICO and PECR rules, and avoid bought lists.