Foundations
B2B influencer marketing foundations: what to agree before a first pilot
A guide to B2B influencer marketing foundations, covering definitions, market scope, cost drivers, demand, pilot structure and a checklist for UK teams.
Topic
market size
Foundations
Before you quote a B2B influencer marketing market size in England, check the sources
The most common mistake is quoting a global B2B influencer marketing figure as if it described England. None of the official sources gives an England-only B2B influencer spend figure, so here is how to build a conditional estimate from named sources.