Strategy
Choosing a B2B influencer marketing channel strategy with a weighted rubric
Compare LinkedIn, communities, podcasts, events and newsletters for B2B influencer marketing and choose with a weighted rubric, buying group fit and CAP Code rules.
Topic
Strategy
Building an executive brand on LinkedIn: a guide for UK leaders
A UK guide to building an executive brand on LinkedIn, covering etiquette, disclosure, data rules and a weekly publishing routine for busy leaders.
Operations
How to build a UK business-to-business influencer longlist in six steps
A practical guide to building a UK business-to-business influencer longlist from trade associations, conference lists, LinkedIn search, awards and public registers.