Rules and ethics
How UK expert and creator disclosure works under the CAP Code and the CMA
This article explains how UK expert and creator disclosure is regulated by the CAP Code and the CMA, covering sanctions, Copy Advice and practical wording.
Topic
disclosure
Rules and ethics
Nine clauses that make B2B influencer marketing commercial contracts safer
Nine clauses that decide who carries risk in B2B influencer marketing commercial contracts, from disclosure duties to usage rights and termination.
Reviews
Before you shortlist a creator, run a B2B influencer marketing selection checklist
A B2B influencer marketing selection checklist covering audience evidence, disclosure, data provenance and a weighted scoring rubric for UK teams.
Operations
When to set B2B influencer marketing service standards
When to set B2B influencer marketing service standards: use the tender, contract, onboarding and campaign milestones, then review them quarterly.
Rules and ethics
B2B influencer marketing: UK disclosure laws
B2B influencer marketing disclosure in the UK: the CAP Code, PECR, BPRs and consumer law, plus ASA and CMA guidance for creator campaigns.