Strategy
B2B influencer marketing: a 90-day pilot framework
A UK framework for planning a B2B influencer marketing pilot, with phased actions for objectives, lawful outreach, creator selection, delivery and review.
Topic
creator strategy
Strategy
Nine B2B influencer marketing strategy mistakes to fix before briefing creators
Nine B2B influencer marketing strategy mistakes UK teams make before briefing creators, with a before and after table, sourcing duties and selection checks.