Topic

buyer personas

2 articles

Audience research

How to run B2B influencer marketing audience research before briefing creators

A practical guide to B2B influencer marketing audience research: desk sources, sales team input, buying group roles, triggers, LinkedIn targeting and segment sizing.

Editorial Desk · September 11, 2026 · 10 min read

Audience research

Build B2B influencer marketing buyer personas that survive contact with sales

A practical method for building B2B influencer marketing buyer personas, from evidence collection and job titles to consent and review, with UK data sources named.

Editorial Desk · September 11, 2026 · 5 min read