Rules and ethics
B2B influencer marketing advertising rules without the jargon
Checklist of UK advertising rules for B2B influencer campaigns: CAP Code scope, ICO direct marketing duties, disclosure wording and a launch scoring rubric.
Topic
b2b marketing
Strategy
Building an executive brand on LinkedIn: a guide for UK leaders
A UK guide to building an executive brand on LinkedIn, covering etiquette, disclosure, data rules and a weekly publishing routine for busy leaders.